Google and other search engines are the primary channels where travelers are researching your brand. These results drive the conversation about how you are perceived online. As the manager or owner of a hospitality business, the greatest dilemma you will... View Article Read more...
As the Restaurant Industry Adjusts to the Digital Age, Online Reviews and Ratings Sites Offer a Powerful First Impression
Every restaurant owner knows that positive reviews will boost sales while negative reviews could spell disaster. In an age when everyone's a critic, these reviews have never carried more weight in the court of public opinion.
A pair of economists from the University of California - Berkeley published a 2012 study in the Economic Journal that showed a distinct relationship between online ratings and consumer's purchasing decisions. These researchers focused on the effects of positive ratings for 300 San Francisco area restaurants on Yelp. They discovered that a restaurant with a rating increased by just half a star - on a 1-5 scale - was much more likely to be full at peak dining times. Read more...
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