It’s time to plan your vacation, and you are looking for affordable accommodation with a free continental breakfast. You come across a simple motel charmingly named Rosebud. The reviews are top-notch, with people calling out the front office staff by... View Article Read more...
Star ratings are nothing new. We have been seeing them flash across our screens since the dawn of the Internet Age. Thankfully, stars haven’t lost their power, and are possibly even more important than the actual words a customer uses... View Article Read more...
The vast majority of consumers shop online, and an overwhelming number of these look for reviews of the product or service for which they are shopping. Unfortunately, only about 1.5 percent of people that buy a product will leave a... View Article Read more...
Fake reviews come in two flavors: positive and negative. But both can leave a sour taste in your mouth, and neither does anyone any good. False-positive False-positive reviews can be used to help a company gain speed on selling platforms... View Article Read more...
The days of buying fake reviews may be coming to an end if the Federal Trade Commission has anything to say about it. In 2014, the Federal Trade Commission (FTC) made progress in its effort to crack down on fake... View Article Read more...
In February, the Federal Trade Commission made the major announcement that it had settled a case against a health supplement company. The company, Cure Encapsulation, was accused of using fake reviews to garner attention for its weight loss product on... View Article Read more...
Google My Business is a free service that many small business owners use to increase online visibility, and it offers many ways to do just that. From adding an address that customers can navigate to instantly through Google Maps, and... View Article Read more...
Yelp’s stock has taken a +/-30% percent plunge recently, says Steve Wyer of Third Coast Interactive. The Nashville-based thought leader explains that Yelp was one of the first consumer reviews sites and the undisputed leader in the food review market... View Article Read more...
How many times have you submitted an online review for a product or service that simply says “Great!” If you have, you’re not the only one, as you will see. Experts believe that well over 100 million online customer reviews... View Article Read more...
Google is known for many things, but an ability to allow businesses to easily connect with customers is not one of them. But that’s changing, says Steve Wyer of Third Coast Interactive, the developer of a comprehensive suite of apps... View Article Read more...
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