Five-star ratings are an asset to a company’s reputation, but only when they aren’t bought and used to support erroneous claims, says Third Coast Interactive founder Steven Wyer. Unfortunately, despite Amazon’s 2016 rules banning paid-for reviews, the practice continues. In... View Article Read more...
HomeAdvisor is part of a digital marketplace that connects homeowners with prescreened, local service professionals to complete home improvement, maintenance and remodeling projects. The service has recently taken steps to ensure that customer reviews left for contractors have greater integrity. The... View Article Read more...
Google continually makes changes to its services to best meet the needs of both searchers and business owners. However, a recent rollout of improvements has left many service-oriented businesses scratching their heads. According to Moira Balangue of Nashville’s Third Coast... View Article Read more...
Fake reviews are nothing new, says Moira Balangue, Vice President of Third Coast Interactive. However, what is relatively new is the capability of tech-savvy attackers to post a high volume of fake reviews in a matter of hours. This happened... View Article Read more...
Review Management Strategy Gives Businesses Greater Visibility Business owners see the critical need for a review management platform as never before. For many companies it is integral to daily operations. By ensuring your business has a comprehensive, fair and transparent... View Article Read more...
Local business is discovering the importance of reputation management now more than ever thanks to the increasing role the Internet plays in everyday life. One negative post about your company can do serious damage. Photos, videos and personal information are... View Article Read more...
Google and other search engines are the primary channels where travelers are researching your brand. These results drive the conversation about how you are perceived online. As the manager or owner of a hospitality business, the greatest dilemma you will... View Article Read more...
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